Developing Your Personal Brand Online

Developing Your Brand
Building An Online Presence
Social Media and Online Reputation Management

Developing Your Brand

Thanks to social media, brands are no longer just for corporations and organizations. A brand is a name, term, image or other feature that distinguishes one product for another. Today, individuals, you included, can develop a brand to market unique experiences, areas of expertise, and professional goals. In a nutshell, you can develop a brand to help set yourself apart from others. 

Areas to Consider for Your Brand

  • Where did you intern or work?
  • What are your interests?
  • What are you studying?
  • What are your goals?
  • What are your unique qualifications?


Building an Online Presence

A wide variety of platforms are available to build your online presence and promote your brand.

Facebook -  The social network that changed the world, Facebook offers a variety of ways to build your online presence.  You can like an employer's page, find out where your friends work, or stay up-to-date on important industry news in your feed. For tips and important considerations when using Facebook professionally, refer to our Facebook guide.

Twitter - A real-time information network where you can learn about the latest stories, opinions and other information you can leverage in your professional career. To learn more about getting started, refer to our Twitter guide.

LinkedIn - The largest professional network in the world, LinkedIn can be considered the professional Facebook.  It is a dynamic tool to where you can have an online resume, learn about employers, find connections at organizations, stay up-to-date about trends and interact with others in your field or field of interest.  To get started on LinkedIn, refer to our LinkedIn guide.


Social Media and Online Reputation Management

Many tools are available, often for free, to help you manage the various social media and online platforms you have.

HootSuite - Improve productivity by managing all of your social networks within HootSuite. The dashboard is designed for you and your team to listen, engage and measure all from one simple interface.

Reppler - A social media monitoring service designed to help users manage their online image across different social networks.


Disclaimer: Penn Career Services posts career-related links from newspapers, journals, bloggers, and other resources about social media. Penn Career Services is not responsible for the information posted within those links, nor does inclusion indicate endoresement of services. If you have any doubts about the legitimacy of a service, please use your discretion or contact us.